Do Gambling Ads Trigger Problem Gamblers?

By

Denitsa Lyutskanova

Denitsa Lyutskanova Chief Editor

Denitsa Lyutskanova is the Head of Content at iGaming.com and a passionate advocate for Safer Gambling. With over a decade of experience in digital marketing, she has been with the company since 2011, working across 20+ markets. Denitsa leads a growing team of 30+ talented content writers and editors, driving impactful content strategies while promoting responsible gaming practices.

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· Chief Editor Last Updated: May 2, 2025

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Gambling ads are everywhere – on television, your social media feed, and even in video games like FIFA and NBA 2K. While they’re great at grabbing attention, they might also be pulling the wrong strings.

That’s where responsible gambling advertising comes in. If done correctly, gambling ads can strike a balance between marketing and making sure that vulnerable people are not pushed toward risky behavior.

The above video is the third snippet from a recent interview between our CEO, Professor Dr. Andreas Ditsche, and behavioral expert Professor Dr. Mark Griffiths.

In the short video, Professor Dr. Mark Griffiths explains how gambling ads heighten emotional triggers, especially for those already prone to addiction.

The complete conversation between Prof. Dr. Ditsche and Prof. Dr. Griffiths shines light on a wide range of subjects related to gambling behavior and addiction.

These include how gambling addiction forms, honesty in self-assessment tests, how the normalization of gambling impacts public perception and habits, and more.

You can watch the full video, Gambling Addiction Explained: How Triggers, Tools & Psychology Interact, on the iGamingCare YouTube Channel.