Why AI Makes Trust and Compliance Essential for iGaming Affiliates

By

Denitsa Lyutskanova

Denitsa Lyutskanova Chief Editor

Denitsa Lyutskanova is the Head of Content at iGaming.com and a passionate advocate for Safer Gambling. With over a decade of experience in digital marketing, she has been with the company since 2011, working across 20+ markets. Denitsa leads a growing team of 30+ talented content writers and editors, driving impactful content strategies while promoting responsible gaming practices.

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· Chief Editor Last Updated: September 4, 2025

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The rise of AI has brought profound changes to how we search and engage with online content. If you’ve ever Googled “best online casinos”, you’ve probably noticed that AI tools like ChatGPT now offer quick, automated answers.

However, as iGaming CEO Prof. Dr. Andreas Ditche and legal expert Steven Vrolijk highlight in their latest conversation, this shift could pose challenges for online gaming affiliates. In the video, Vrolijk explains why trust and compliance now carry greater weight than ever.

AI, Search, and the New Standards

Vrolijk notes that AI is not just reshaping search engine rankings. It also intensifies the need for high-quality, reliable iGaming websites. He explains that compliance and trustworthiness are becoming more important with the expansion of AI.

The discussion also explores how recent changes to Google’s algorithms are increasingly prioritizing authoritative, compliant sites. New core updates focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. Vrolijk says this underscores the growing need for trustworthiness to appear in search results.

Why Affiliates Must Adapt

The conversation highlights how illegal operators still surface online. But the long-term winners will be those demonstrating transparency and integrity. For affiliates, this means higher editorial standards. They must display visible compliance measures and proactively promote responsible gambling.

More Expert Insights

For affiliates in the online gambling industry, it’s clear: the future of SEO and AI is all about building trust. To learn more about these trends, watch the full interview on our YouTube channel.

You can learn more about iGamingCare’s commitment to safer gaming by exploring our podcasts, case studies, and responsible gambling tool guides.